More than point and click

This is from a blog focused on photographic lighting, but Joe McNally has some things to say about the industry too:

Too often now, the excellence of photo technology preempts the understanding that there is knowledge and experience needed to put that formidable technology to good use. The game of making pictures is not an exercise in automation and pixels, but a decidedly human enterprise, rife with calculations and enterprise even the priciest camera cannot enact. Sending reporters with Iphones out into the world as a means of cutting through the expensive underbrush of publishing is not an answer.

Well put.

So since the tech makes taking pictures easy, why don’t they lay off reporters and let photographers do the stories?

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